The Simpsons producer/producer of low-country produce has announced he will not be returning to the company after two decades.
Melissa Brickell said the company has made the difficult decision to exit production of lowland produce due to an increase in competition from growing organic foods.
“The competition for our business is growing exponentially,” she said.
She said the move was partly due to growing organic farming across the US.
“[It] has allowed us to move into a different business model, and we have been able to scale our business, and scale our production in a way that has made us profitable.”
Ms Bricoll said the production move had “not been easy”.
“We’ve been in this for a long time and I’ve always had the belief that it was worth doing,” she told ABC Radio.
But the move comes at a time when many producers are seeking a better position in the food industry.
“The more we are growing our business the more the competition is going to increase,” Ms Bricolls said.
“So it’s really hard to stay ahead of the curve.”
And the best thing to do is be prepared for the worst, because the worst is always going to come.
“Topics:food-and-beverage,people,offbeat,federal—state-issues,carnivals-and%E2%80%99s,canton-4350,melbourne-3000,vic,melbourn-4370More stories from Victoria