Fresh produce delivery trucks are coming to the Pacific coast.
And they’re coming to towns with growing demand for local produce.
“We are seeing it as an economic driver for farmers,” said Jessica Johnson, the director of the Pacific Coast Farmers Market.
“It is also an opportunity for small farmers to get their produce on the market.”
It’s not just farmers who are embracing the new truck.
“There is a new generation of people, particularly women, who are using the truck as a way to save money on groceries and produce,” said Laura Johnson, a senior vice president at Fresh Produce.
“This is just another way for farmers to save on their grocery bills.”
In Washington, D.C., Fresh Produces’ delivery is a big hit with diners.
But it’s also been a hit with drivers.
“I think the people that come here, they love the fresh produce,” Johnson said.
“They think, ‘I want to do my own grocery shopping, so I’m going to drive the truck.'”
For the last year, Fresh Produes has been operating its own truck.
But the company recently started offering its delivery service to other trucking companies.
“At this point we don’t see it as a competition between us and the traditional trucking company,” Johnson explained.
“But we do have a competitive advantage, and we’re willing to do it.”
Johnson said the company’s first order is for 100 trucks.
And she expects that number to grow.
“If we can get 50 trucks a year, then we can definitely see us becoming a major player in the trucking industry.”
Fresh Produves is one of many local producers using the delivery service.
The company’s trucks have been delivering produce for more than a decade.
The trucks are designed to take off from a farm and land, deliver fresh produce and deliver a variety of vegetables and other items.
The trucking giant, which is headquartered in Santa Barbara, California, is a subsidiary of Pacific Coast Automotive.
Pacific Coast is the world’s largest trucking firm, with more than 10,000 trucks.
The delivery trucks were designed for farmers and growers who want to sell their produce at an affordable price.
“Our trucks are small, efficient and affordable, so they can be very efficient and also be able to go a great distance,” said Jim Hightower, Pacific Coast’s senior vice-president of transportation.
“And it also makes it easy to transport items that farmers want to get to and from the market, such as grain, or produce.”
Pacific Coast offers its trucks to about 5,000 customers in the U.S. and Canada, according to Hightowers.
“The most important thing about it is that the customer is really not paying for it,” he said.
Fresh Produhes offers its customers an efficient way to deliver fresh, locally grown produce to local customers, without having to worry about where the produce comes from or where it is going to be shipped.
The food is prepared fresh in-house and then picked up by the trucks in the Pacific Northwest.
“Every delivery truck has an on-board chef, a chef, and a driver, and that is how we bring the freshest, most flavorful produce to your door,” Hightows said.
Pacific coast farmers are also excited about the new service.
“Farmers who live in rural areas are more likely to buy from a grocery store or a grocery delivery company than out in the city,” said Johnson.
“A lot of rural areas don’t have grocery stores, so we’re seeing a lot of local produce being sent out to our customers.”
And many customers say they’re happy with the service.
Many people are eager to take advantage of the new delivery service, especially since it’s a cheaper alternative to the traditional grocery store.
“When I buy a produce, I don’t want to pay $50 a bag for something that I can get for $5,” said Kimberly Williams, a resident of Seattle.
“That’s just crazy to me.”
For farmers, the truck service offers a cheaper option than grocery store delivery.
And it allows them to save up to $2,000 a year on their groceries, Johnson said, compared to the typical delivery fare of $30.
That saves the farmers about $10,000 per year.
Johnson said Fresh Produess’ drivers have saved her about $500 on gas alone.
“You are not paying a delivery driver $50 or $60 per delivery, you’re paying $20 or $30,” she said.
But for consumers, the cost is more than worth the convenience.
“My family and I really like Fresh Produesses,” said Mary Boggins, a farmer from California.
“So it really is a no-brainer.”
Fresh fruits and vegetables are available for pickup from a number of locations in the Pacifecistas region, including Pacific Coast, Pacific Northwest and Southern California